Now a preeminent leader in the category, “The World Judges, We Don't.
At Planet Fitness, Be Free” campaign, created with agency-of-record Hill Holliday, is an evolution of the Planet Fitness brand spirit and puts Judgement-Free in the context of society: the world, not just other gyms, can be a very intimidating and judgmental place, but Planet Fitness is a place you can go and be yourself and “be free” without fear of being judged. At Planet Fitness, Be Free” addresses the universality of judgement and the symbol for the campaign is the universal symbol for acceptance - the thumbs-up.
“[Men faced in this real life scenario] distanced themselves more from her, tended to rate her as less attractive, and showed less desire to exchange contact information or plan a date with her”.
While the authors behind the study caution that more experimentation may be needed to confirm the conclusion, they do believe that “feelings of diminished masculinity accounted for men’s decreased attraction toward women who outperformed them.” Who knew masculinity could be so fragile?
Still, treadmill users are not immune to poor posture.For nearly 25 years, Planet Fitness has revolutionized the gym industry, introducing the “Judgement Free Zone®” to first time or casual gym goers – a welcoming and friendly community where people could feel comfortable regardless of their fitness level – and afford to belong with memberships for just a month.Once the challenger brand, the Company’s innovative take on the fitness industry was matched with groundbreaking advertising which focused on “Lunk” behavior and “Gymtimidation” – a feeling of judgement and intimidation often found at typical gyms, and not found at Planet Fitness.Shooting an unsuppressed firearm can cause severe hearing damage, give away your location to an imminent threat, or scare away wild game that you are trying to hunt.Another downside is that firearms need ammunition to function – without it, your expensive new gun is just a menacing-looking paperweight.